Cameroon’s Leader of the telecommunications sector MTN, through their Foundation’s "Back 2 school 2014" campaign has been touring Cameroon since September 2014 to support over 7,000 orphans and less privileged children in the ten regions of the Country.

2,500 orphans and less privileged children at their 9th Caravan campaign in the Eastern Region were handed learning materials. This gesture was extended to six specialized centres last Thursday, October 16 in a ceremony that took place at the Forster Home for Minors.

The handing over of learning materials and the laying of brick on Friday October 17 for the classrooms to be built at the Government Primary School Gado-Badzere was another gesture of generosity by the MTN Foundation through their 2014 21 Days of Y’ello Care programme having the under lying objective to reinforce school infrastructures in order to boost "the reception and work environment of learners and teachers.

Again on Friday October 17, the Foundation’s train stopped at the Bertoua High Commission for Refugees Office where there was a ceremony for the handing over of stationery to Central African children who lived in the Gado camp. This was presented to administration through the HCR office.

In another disclosure, the Foundation was proud to sponsor an entire primary school of about 2,100 children especially of the female gender in the Far North Region.

Statistics have shown that there has been an increase of 1,500 children compared to the previous year 2013 in the 10 regions. The Foundation’s spokesmen said that they intend to invest massively in the medium term especially in school construction equipped with science laboratories, multimedia centres, upgrading skills of teachers and promoting excellence in science and technology.

The MTN Foundation started in 2005 and implements MTN Cameroons corporate social responsibility policies and launched "touch" master brand campaign.

Subscribers of the leading telecommunications giant are henceforth privileged to play with emotional games of love, happiness and fun with what the authorities call or say is a brand new concept code-named "Touch ".

The ceremony took place on Friday October 17 where MTN authorities commented that this is a differentiated customer care brought to the fore by their expertise in innovative digital world products, to enable subscribers to experience love, happiness, fun and more.

On how this will be done, Ibrahim Abba Gana, Chief Marketing Officer said that it will be done through an sms quiz which requires subscribers to log on to MTN Cameroon’s FACEBOOK AND You-tube pages to discover new exciting offers, Next, radio programs will offer customers a touch of love and fun through the best love declarations.

A picture contest on tablets and facebook where subscribers are expected to post their best love picture, was also launched. Lastly, jokes will be posted on Facebook by which subscribers as part of the "touch" concept.

The Chief Marketing Officer further clarified that “contrary to the usual commercial campaigns aimed at presenting our new value propositions, innovations and services to our customers, the TOUCH campaign is all about emotions; fun, love, happiness.

The purpose of this campaign is to reinforce brand affinity, preference and overall brand that focuses on love among our customers and general public. At MTN, we are confident; this campaign will really touch the hearts of Cameroonians and contribute to building a faithful and long-term relationships with all our stakeholders.

MTN is determined to deliver its promise at the frontline of bold, new digital world technologies to make customers enjoy better services.