For two months, the Cameroonian market for heavy construction sector and public works (BTP) devices has been enriched by a new entrant. It is, we learn from good sources, the American manufacturer Pioneer Equipment Company, which recently opened representative offices in the cities of Yaoundé and Douala.

The company founded in 2004 in Jacksonville, United States, this gear manufacturer now makes available to the Cameroonian operators in the construction industry, equipment such as barges, amphibious excavators, graders, gear grinding, the concrete plants and coating, as well as door-machine

"Our strength is the price currently. All our prices are unbeatable, "says Daniel Davy Ateba, the head of Pioneer Equipment Cameroon, explaining the business strategy to penetrate a highly competitive market already in Cameroon, where already working behemoths such as Tractafric Equipment and operators more specialized in private rental gear BTP.

Since its inception just 10 years, Pioneer Equipment Company, we learn, has delivered nearly 500 vehicles worldwide, and is present in Africa, especially in countries such as Mali, Ghana, Nigeria, Gabon, Zambia or the Burkina Faso.