The Belgian airline, Brussels Airlines, and the leader of the Cameroonian cellular phone industry, MTN Cameroon (59% market-share with 8.7 million subscribers on December 31, 2013), just signed a partnership agreement for the purchasing of plane tickets using Mobile Money, the mobile banking service of MTN International’s Cameroonian subsidiary

Brussels Airlines (300 daily flights, 70 destinations and 43 planes) is now the first airline to use the electronic payment service in Cameroon, offering customers the possibility of buying their tickets without having to go anywhere or carrying large sums of money on them to get to a travel agency.

To get the airline’s customers to try-out this new service that turns your cellular phone into an electronic wallet, the two companies have announced a promotional campaign that will run until March 31, 2014, providing discounted tickets for the customers to use the service.

According to the press release issued by MTN Cameroon, MTN Mobile Money “is now used by thousands of Cameroonians to pay electricity bills, purchase phone credit, transfer funds, pay for cable TV subscriptions, as well as purchase goods and services in supermarkets and authorised department stores.”