The Banker, a banking magazine of the Financial Times Group recently made public the results of its "Banker Awards 2014", ranking in Africa. On the chart rankings placed by country, Ecobank was top in Cameroon.
According to The Banker, the assets of the Pan-African Bank in Cameroon increased by 27% in 2013. Furthermore, this Bank has won 23,000 new customers, while its performance through action has nearly tripled, from 13.1% to 31.7%. What has helped the dividend distributed to shareholders to explode by 150% this year.
The origin of these performances, explained the banking magazine of the Financial Times Group, "a threefold strategy: strengthening consumer satisfaction, create a favourable framework for employees to Excel and provide return on investment to shareholders." Improvements in the first two axes helped booster the third.
In the context of the improvement of the customer service, we learned that, "Ecobank Cameroon increased its agency network to 33. It then introduced a forum that allows customers to be able to put across their problems. It is also the first bank in the country to open a special department dedicated to Chinese investors", whose activities in Cameroon are increasingly signoficant considering current ongoing projects.
In addition to Cameroon, Ecobank arrives at the top with six other African countries, including Burkina Faso, Chad, Guinea Bissau, Mali, Niger and Togo.
However, the best bank on a continental scale according to this ranking is UBA Nigeria, which is also in the lead in four countries: Côte d'Ivoire, Gabon, Senegal and Sierra Leone.