MTN Cameroon posted a 6.9 percent increase in its revenue for 2014, supported by segmented voice and data offers focused on high-value customers and youth.

This included the successful launch of new value propositions such as MTN Hyper Booster to stimulate on-net usage and data adoption.

The subscriber base rose by 10.9 percent to 9.7 million. On 31 December 2014, internal alignment of the subscriber reporting methodology resulted in the restatement of subscriber numbers as 9.7 million, a reduction of 1.6 million subscribers. Despite this, the operation maintained its leadership position with market share at 59.4 percent.

Data revenue increased by 35.4 percent, contributing 8.1 percent to total revenue. This was a good performance despite the commercial launch of a third mobile operator in September 2014 with an exclusive 3G licence. MTN Cameroon is in negotiations with the regulator to receive a 3G licence in the first half of 2015.

The operation ended the year with 1.6 million registered MTN Mobile Money customers and continued to focus on increasing its active subscribers and transaction volumes. MTN Cameroon’s EBITDA margin increased by 0.2 percentage points to 42.8 percent despite higher lease rental costs following the tower transaction. Capex amounted to ZAR 862 million.

During the year, it rolled out 125 new sites in advance of the 3G licence and made improvements to the quality and capacity of high traffic sites in the main cities.