“Fuelling Ambitions” is the core mission of the Cameroon’s National Oil Refining Company Limited, SONARA.

It has, from every indication, been carrying out this mission with a deep degree of dedication.

Barely a week after taking part in the first-ever Cameroon Investment Forum, CIF, in Douala, the SONARA team led by the Director of Public Relations, Communication and Translation, Blasius Ngome, were in Kumba at the instance of their General Manager, Ibrahim Talba Malla.

SONARA, which has been in Kumba since November 30, is taking part in the fifth edition of the Kumba Trade Fair organised by the CEO of the Scoop Media Group in collaboration with the Kumba City Council and other stakeholders.

With SONARA’s mission being that of fueling ambitions, its very presence at the Kumba Trade Fair, with a whole stand of its own, has been described by the co-organizer Larry Akang as a big boost to the fair’s ambition of promoting the economic life of this cocoa producing capital of the Southwest Region.

“SONARA has set aside FCFA 300,000 as the prize for the 2015 Miss Kumba,” Akang said.

“I think SONARA’s presence in this trade fair is one of the greatest innovations for this year. In the previous years, SONARA has been supporting the fair simply financially and morally. But this year, it decided to come and physically take part in the fair. So, we are very grateful to the General Manager of SONARA for his decision and to his staff who have come all the way from Limbe to be here to boost our trade fair ambitions.”

The Scoop CEO said there are many other companies that have come on to be part of this year’s fair.

According to Akang, this year, the fair has been fortunate to have the organisation of the Southwest Cultural Show go on simultaneously.

Akang said there is a lot that the Kumba population would savour from this year’s fair, among which is a beauty pageant during the one-month long event to determine who, among the young beauties of the cities, will emerge as Miss Kumba 2015 and take home the FCFA 300,000 offered by SONARA.

Meantime, the Chief of Service in charge of Translation and Interpretation, Ebong Pende, who was one of the leaders of the SONARA exhibition team at the fair said SONARA was very glad to be in Kumba to support what the population was doing to boost life in the city.

“We want to thank the Government Delegate to the Kumba City Council who thought it wise to invite SONARA to be part of this trade fair. SONARA, in the past four editions, has always supported the fair financially and morally. But this year, we decided to be physically present thanks to our General Manager who saw the need for us to be here,” Ebong said.

Ebong was accompanied to the Kumba Trade Fair by his colleagues, Parfait Ngosso, Grace Bilo’o, Margaret Ndakwa, Epede Armelle, among other staff.
He thanked the Government Delegate to the Kumba City Council for the collaboration existing between his Council and SONARA and also the CEO of the Scoop Media Group.

He said the fair has offered SONARA the opportunity of a one-to-one meeting with the population through which they have been able to explain directly goals of the expansion and modernisation project at the refinery.

“I would want to say that the response of the Kumba public has been very positive. They have come in their numbers and if you go through our visitors’ register at our stand, you will find that they have been heaping us with words of encouragement and they have, especially asked us to extend their gratitude to our General Manager and have wished him well as he leads the expansion and modernisation project,” Ebong said.

“I am happy to have visited the SONARA stand because I have been able to see for my very first time the different kinds of crude oils that SONARA uses to refine the different products that it has in the market like Super, diesel and so on. And though I have been seeing planes fly, I have never seen the fuel they use. But thanks to SONARA’s coming to Kumba and my visit to their stand I have been able to see jet fuel for my first time,” Melvin Asamu, a teacher at GTHS Kumba and one of the visitors to the SONARA stand, said.