Psychologists say that underlying reasons why people bleach their skin - but low self-esteem and, to some degree self-hate, are common threads.

BrightenMi's creators, Lily and Lenore received enormous backlash from the Cameroonian and African American community even before it was launched earlier this month.
It appears someone has started doing more than just spewing hurtful comments on the BrightenMi verified official business page on Facebook.

Lenore and Lily's pages have been reported to Facebook, as well as their business page.