To help raise proceeds for his Noah's Arc Foundation, Joakim Noah has launched the #RockYourDrop movement. To participate all you have to do is purchase a Drop of Consciousness which is a necklace pendant.
From the Foundation's Drop of Consciousness website:
Welcome to the launch of the Drop of Consciousness, a symbol of strength, unity and courage in the face of violence. The Drop has been available only to a select few individuals until now, but the founders of Noah's Arc Foundation: Joakim Noah and Cecilia Rodhe wanted to make it available to everyone. Purchasing one will help support the work and programs of Noah's Arc Foundation and our partner organizations doing positive work to benefit communities in Chicago and beyond!
Noah was able to recruit a true legend to take part in the movement.
Wrestling legend Hulk Hogan.
#RockYourDrop #ChicagoStandUp. Thanks for showing us love @HulkHogan pic.twitter.com/5qNeDX9ejl
— Joakim Noah (@JoakimNoah) March 22, 2015
Unsure why the Hulkster is punching the camera while promoting a non-violent movement but this is a big man urging you to support Noah's foundation, so it is probably best to listen to him.